AI visibility for solicitors and law firms

Legal buyers need to see jurisdiction, practice areas, and how to instruct you — without reading a whole journal on first visit. Repkit checks whether your public page states those elements clearly, alongside SRA or equivalent identifiers where you publish them, because assistants and search snippets both paraphrase the same visible sentences when someone asks for a firm near them.

Practice areas should be specific: residential conveyancing, employment tribunals, immigration for businesses — not "full service" alone. If you only act for clients in England and Wales, say so near the top. Assistants paraphrase vague claims poorly, and blended contact forms create blended summaries that omit how to instruct you safely.

Fee transparency rules evolve; your site must reflect what you actually publish today. Repkit compares visible pricing language with structured data when both exist, flagging mismatches. It does not replace compliance sign-off by your COLP.

People and authority matter. Partner names, office addresses, and switchboard numbers should be HTML text. Repkit lists contact signals it finds; hiding phones behind JavaScript-only widgets reduces clarity.

Thought leadership blogs help SEO, but your homepage must still say what you do for a new client Monday morning. Repkit bands reward clarity over archive depth, and llms.txt should point at core service pages rather than every decade of news headlines.

Repkit is an AI visibility checker, not a chatbot oracle. It fetches your public HTML, robots.txt, sitemap, and llms.txt when published, then lists checks with evidence a colleague could verify in a browser. That matters for solicitors and law firms because most enquiries still start with plain questions — what you do, where you work, how to book, what you cost, whether you are taking new clients — and assistants paraphrase whatever the open page makes easy to quote. When your homepage is only a slogan, findings will say so, without inventing traffic figures or promising a named rank inside ChatGPT, Gemini, Claude, or Grok. The sample PDF on repkit.ai shows how a finished review reads; your live check uses your URL at the time of the fetch, with the same bands and evidence-led checks whether you later buy the £29 one-off PDF plan from the same review.

Run the free URL check on the homepage or quiz route before you pay, and run it again after material edits so you can see findings move when the public record moves. Guides here cover ChatGPT-style recommendations, llms.txt, and AI visibility versus classic SEO; compare pages explain agency and DIY alternatives without pretending Repkit replaces every marketing skill. Email support@bishop-co-tech.co.uk if you need help reading bands or choosing a lane, or if you need help reading bands on your review. Bishop Co Tech Limited, company number 16240322, operates Repkit from the United Kingdom under the same product you see on repkit.ai — an AI visibility checker reading public pages, not a chatbot popularity contest. The quiz route and homepage flow stay free while you decide; the only paid product is the £29 PDF plan after you have seen the evidence. Improving the public story about your solicitors and law firms is the goal; Repkit does not replace regulated professional duties, clinical judgements, on-site safety work, or legal compliance sign-off where those apply to your field, and it does not ask assistants to endorse you or invent visitor statistics. Read the sample PDF on repkit.ai if you want to preview review layout and tone before you buy the £29 PDF plan.